What is score wall?
A score wall assigns a trust score from history, reputation and behavioural signals, and refuses low scores without presenting anything to solve. Because there is nothing to clear, a better fingerprint, a better proxy or a retry do not change the outcome; a real person’s session, captured once, does.
Why it matters
Most evasion marketing does not distinguish this case, which is why customers spend money escalating into a wall that cannot move. Recognising a score wall and routing it to a connect handoff is the difference between a solvable problem and an unbounded one.